Shoshana zuboff 反驳过这种论调，她将个人信息比作象牙，用户以为自己就是产品，其实用户连产品都不是，仅仅是免费的原料来源而已。
"We think that we’re the product. But they understand that we are not the product, we are simply the free source of raw material, like those elephant tusks"
" They have no interest in us. It doesn’t matter if we are happy or sad. It doesn’t matter if we’re doing well or poorly. It only matters that we do these things in ways that they can scrape the experience and turn it into data."